Wom: the changes that come with the new rules on number portability – Companies – Economy


The Communications Regulation Commission (CRC) modified the mobile number portability process to facilitate the right of users to switch to another operator while keeping their line.

This change, in addition to serving to mitigate the risks of fraudulent conduct during porting requests, modifies the process within the company, something that Wom and its president, Ramiro Lafarga, see as a benefit for the market that still has a lot to change.

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How have you received the port changes?

Well, in principle it is quite premature, but we see that the rules of the game are being aligned a bit, that the market was demanding and it is doing so by cleaning up a situation that was complex, where there were certain distortions, especially on the part of some operators, in what is a clean transfer and portability process between one operator and another, so that is improving the level of customer rejections substantially in a few days, I would hope that it will take a few more weeks to try to see the complete movie, but in principle I think it is good news.

What do you think will happen with the next 5G auction?

In 5G there are some expectations, especially on the part of the Government, of being able to promote a tender. In a short time we will see what are the conditions established for us to participate. With more information at the table, it is easier to answer how we will participate. In business terms, we see that 5G is a natural evolution in mobile telephony and Colombia does not have to be the exception.

The rules of the game in terms of portability are being aligned a bit, the market was demanding and it does so by cleaning up a situation that was complex.

But what is needed?

We see that there are also certain pending issues in the Colombian market, where there are technologies that still need to take the step, for example, more than 30 percent of customers in Colombia today have 3G; in other words, 4G has yet to be deployed. Therefore, if 5G is launched, it is very good, but there are some processes that are not yet completed in the country. In the region, for example, 3G is already in one digit and here we are still at 30 percent. So 5G is fine, but be careful, we still have some pending to promote connectivity at the country level. We even see that companies like Tigo and Movistar come together for the auction.

How should you handle that in a technology that you’re rolling out to the world?

We know that it will be much more expensive, much more difficult, and well, those of us who still don’t even have access to the previous one. As always, there must be a balance between what the public sector does, in favor of the connectivity of all Colombians, and then what the private sector does. I believe that there is definitely an opportunity in Colombia to promote connectivity. The Government itself has an agenda of bridging the gap from 50 to 85 percent broadband and penetration.

As you get the right incentives, not just antennas and networks, but also available phones and healthy competition to compete for the customer in the market, we can really close that connectivity gap. I believe that there is a healthy dialogue today between the Government and the private sector for fair

What conditions do you consider to be part of a healthy market?

The Government itself has an agenda of bridging the gap from 50 to 85 percent broadband and penetration.

What conditions do you consider to be part of a healthy market?
In the ideal world, for example, in other markets not too far from Colombia, there is a fair play. We see that there is a distortion in the market that does not allow a client to want to behave, yesterday it was for a derisory debt of 1,000 pesos and tomorrow it will be I do not know, his name is not spelled correctly and I do not know what.

If we really put the customer in front and we really want as an industry that the customer really has the privilege and benefit of being able to, we must exercise their right to have a number to any operator. We have to put all these tricks and bureaucracies in second place, which what they do is stop a process that should be fluid and simple, such as the fact that a client can change from one operator to another then.

And as an industry, what should exist?

As an industry we should have much more consideration for the customer and put them first, not only from the regulator, the regulator is there to defend the customer, but not us, the operators, we have to do that too. I am optimistic that this will improve in the medium and long term because I do believe that the industry is leaving aside the practices, excesses and abuses that existed for decades in this country, little by little they will be left behind and there will really be healthy competition. With a healthy game to dispute the client. And in the long run at some point people are going to stop behaving.

Writing Economy and Business

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